by David Casseus | Jan 19, 2024 | Marketing, Process Mapping, Strategy
Mapping Success: Navigating Marketing Challenges for Entrepreneurs In our engaging podcast with David Casseus, we dived deep into the complexities of marketing in the entrepreneurial world. This article encapsulates the critical points from our conversation, focusing...
by David Casseus | Aug 1, 2019 | Stratégie
Let’s start at the beginning. I’m sure you’ve heard the acronym CRM before, but you’re not really sure what it can do and how it can benefit your business. Customer Relationship Management (CRM) is software that helps you manage your customer relationship. This...
by David Casseus | Jun 1, 2019 | Stratégie
The lack of a business transfer plan is costing Quebec SMEs dearly. While many entrepreneurs are planning to retire and sell their companies, they are facing a blind spot. Without a transfer plan in their hands, they can see the value of their company go down. In this...
by David Casseus | Apr 1, 2019 | Stratégie
Today, more than ever, it is important to know the technological lead or the technological lag in the market. Your business and its production will benefit. Far from being inaccessible, key tools can be used to measure an organization’s technological level. So,...
by David Casseus | Feb 1, 2019 | Stratégie
Your business is growing, your business is doing well, or you plan to sell it in the next few years? You seem to know your company and its operations well: R.O.I., competitive advantages, ratios, operating costs, etc. However, one statistic seems to go unnoticed by...
